Quick story. Straight out of university, my long-term business partner Tom Dewhurst and I built a mobile ordering and payment app. We raised money, scaled it to tens of thousands of users and partnered with some properly big brands. I learnt more in those years than in anything since, mostly the hard way.
Since then I've worked with over 100 startups: as a founder, on founding teams, as a consultant and through Growth Division, the startup growth agency Tom and I run. We help startups find and validate their channels to market, and along the way I've worked with the likes of Startups.com, SeedLegals, Oddbox and Weavr.
Not everything works, and honestly that's the most useful bit. At Startups.com, cold email was hard to justify on ROI, so we stopped it and switched to LinkedIn outreach, which converted at 10%. At Eat Sleep Cycle we ruled out Meta ads as a scalable channel altogether. Knowing what to cut is half the job!
The startup growth process is the subject I've gone very DEEP on. So deep, in fact, that I'm now building GREX, an AI growth operating system that turns that process into software. And when I'm not doing that, I run Business on Boats (BoB to its friends), a fun boat booking business here in Lisbon.
