Case studies
Growth results, not growth theory
A selection of startups where I led growth, as founding partner of my growth agency Growth Division. Each one covers the challenge, what we did, the channels we tested and what happened to the numbers.
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Fintech / B2B SaaS · B2B
LUX Rewards: from a stalled consumer app to a £2.5m enterprise deal
Repositioned a B2C fintech app as an enterprise card-linking product and ran a hyper-targeted ABM campaign that closed a multi-million-pound deal.
£2.5m revenue delivered by one enterprise deal
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Travel & leisure / ecommerce · B2C
Eat Sleep Cycle: €1m+ in new revenue in six months
Replaced generalist marketing hires with a structured growth process, driving over €1m in revenue and 4x monthly revenue within six months.
€1m+ revenue driven in the first 6 months
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Food & sustainability / subscription · B2B & B2C
Oddbox: opening a B2B channel with 100+ new opportunities
Took a B2C subscription brand into B2B with a CRM, automated sales process and a validated outbound channel, adding 100+ B2B opportunities in a few months.
100+ new B2B opportunities in a few months
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B2B education & software · B2B
Startups.com: validating new channels without full-time hires
Gave a lean in-house team flexible, senior growth capacity: ICPs, a channel strategy across four products and experiments that validated 3 of 6 channels.
10% conversion rate on LinkedIn direct outreach
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Legal tech / fintech · B2B
SeedLegals: sales and marketing systems built for scale
Redesigned the customer journey, CRM processes and sales automations for a fast-growing legal-tech platform so the sales team could scale efficiently.
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