Fractional CMO · Lisbon, Portugal
Fractional CMO in Lisbon
I'm Tristan Gillen, a fractional CMO and startup growth advisor based in Lisbon. I help Portuguese and international startups build their go-to-market strategy, growth team and growth process, part-time and hands-on.
Originally from the UK, I've worked with over 100 startups and specialise in scaling startups in the UK, Europe and the US, which makes me a good fit for Lisbon teams with international ambitions.
Part of the Lisbon startup ecosystem
How I help Lisbon startups
- Go-to-market strategy: find and validate the channels that work, at home and abroad
- Growth team: build and coach the team, or plug in specialists from Growth Division
- Growth experiments: a weekly experimentation process with clear targets
- International expansion: take a Portuguese product to the UK, Europe or US
- Workshops: growth sessions for incubators, accelerators and founder teams
I've led the Traction & Growth session in Unicorn Factory Lisboa's Incubation Program more than once, and I run free 30-minute drop-in sessions every week for founders and marketers with a specific growth challenge.
Lisbon is home: I also run Business on Boats, a boat booking business in Lisbon. If you're in Lisbon, let's have a coffee.
Book a callWhat the Lisbon ecosystem says
Tristan has led our Traction & Growth session in Unicorn Factory Lisboa's Incubation Program more than once, and every time the founders came out with practical tactics they could put to work straight away. I'd recommend Tristan to any accelerator, incubator or founder team looking for hands-on growth expertise.
Gonçalo Miguel Incubation Portfolio Frequently asked questions
Is there a fractional CMO based in Lisbon?
Yes. I'm Tristan Gillen, a fractional CMO and startup growth advisor based in Lisbon, Portugal. I'm originally from the UK and have built growth teams and go-to-market strategies for over 100 startups.
Do you work with Portuguese startups?
Yes. I work with startups in Lisbon and across Portugal, and I've led the Traction & Growth session in Unicorn Factory Lisboa's Incubation Program more than once. I also work with startups in the UK, wider Europe and the US.
Can we meet in person in Lisbon?
Yes. For Lisbon-based teams I'm happy to meet in person for workshops, planning sessions or a coffee, alongside remote work.
Can you help a Portuguese startup expand to the UK or US?
Yes. I specialise in scaling startups in the UK, Europe and the US, so I can help you choose and validate channels to market for international expansion.
How much does a fractional CMO cost in Portugal?
It depends on the scope and time needed each month. I offer both monetary and equity payment options. Book a free discovery call and I will recommend the right level of involvement for your stage.
Do you run workshops for incubators and accelerators?
Yes. I regularly run sessions on go-to-market strategy, growth teams, growth experiments and why startups fail to grow, including for Unicorn Factory Lisboa. Get in touch to book a session.